Here’s where you’ll find the boundary-busting, envy-inspiring work that breaks new ground in branded communications.
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Wielding current or new technology as a tool, this category highlights the products and platforms that solve real-world problems.
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Gaming communities and adding value to the gaming experience while driving commercial success is a notoriously tough nut to crack. Which is why when it’s done right, it’s something to be celebrated.
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From changing how businesses organize themselves, to how people work and how businesses interact with their customers— this category is all about the ingenious methods that spur reinventions and transformative new creations.
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If there’s a screen involved, from the street to the cinema, coupled with some brilliant brand storytelling, you might have a winner on your hands.
Before you start voting, watch this video for some tips and tricks from past Cannes Lions jury members.
